West Palm Beach DDA launches campaign to bring specialty grocery store to South Florida
South Florida residents, business leaders, government officials and visitors are uniting for a common goal – to bring Trader Joe’s to Downtown West Palm Beach. The West Palm Beach Downtown Development Authority (DDA) recently launched an amusing and highly creative campaign to woo the specialty grocery store to this area, using clips from local fans of the brand. The video asks: “What would you trade for Trader Joe’s?” The California-based store sells unique, healthy foods and other goods from around the world, as well as its own private labels. Trader Joe’s opened its first Florida location in Naples this year and has become one of the nation’s most popular retailers.
“The innovative thinking, community-focused mindset and high quality products behind Trader Joe’s fits perfectly into the groove of Downtown West Palm Beach,” said Raphael Clemente, executive director of the DDA. “We wrangled all that positive energy into a high-impact video that is sure to get the attention of the Trader Joe’s team.”
The DDA first launched a Facebook page to garner more insight and ideas from downtown patrons before creating the video that highlights notable Palm Beach County faces declaring what they’d “…trade for Trader Joe’s.” The clip features City of West Palm Beach Mayor Jeri Muoio and the City Commission offering to trade the city name of “West Palm Beach” for a day; Pioneer Linens’ Penny Murphy trading a store full of fine bed linens; and Molly Stahlman of Molly’s Trolleys trading one of her famous downtown trolleys; among other surprise guests. The video was sent to the principals and leasing team at Trader Joe’s to encourage them to open a location in Downtown West Palm Beach.
The campaign doesn’t stop there, however. The DDA has provided postcards to fans of the supermarket to share what they would trade for a Trader Joes. They will be mailed to the company’s corporate office in Monrovia, Calif. Interested individuals can stop by Clematis by Night on Thursdays and the West Palm Beach GreenMarket on Saturdays to fill out the postcards, as well as other locations that will be announced through the campaign’s Facebook page.
“We’ve researched a couple of prime, available downtown spaces that would be perfect for the supermarket,” said Bruce Lewis, Board Chair of the Downtown Development Authority. “About 6,000 people reside in Downtown West Palm Beach, plus tens of thousands more come in to work or visit the area every day and they want interesting places like Trader Joe’s downtown. The DDA is trying to make it happen.”
About the Downtown Development Authority
The West Palm Beach DDA is an independent taxing district created in 1967 by a special act of the Florida Legislature. Its mission is to promote and enhance a safe, vibrant Downtown for our residents, businesses and visitors through the strategic development of economic, social and cultural opportunities.