Marketing and Community Events Manager
ESSENTIAL FUNCTIONS: (Essential functions, as defined under the Americans with Disabilities Act, may include the following tasks, knowledge, skills and other characteristics. This list is ILLUSTRATIVE ONLY and is not a comprehensive listing of all functions and tasks performed by incumbents of this class.)DUTIES AND RESPONSIBILITIES: (which are not in any hierarchical order)
- Develops comprehensive plans for festivals and event management and supervises the execution of those plans.
- Manages all aspects of budgeting and expending funds for event activities; develops and monitors annual operating budget.
- Develops and maintains good public relations relationships with participants, community groups, vendors and volunteers.
- Performs full supervisory responsibilities for assigned staff; interviews, trains, supervises, disciplines and evaluates department staff in accordance with City policies.
- Oversees events produced by outside promoters and ensures license agreements and permits are properly executed.
- Creates overall public relations and marketing strategy and coordinates efforts with public relations firms; develops copy for press releases, reviews and approves advertisements and publications.
- Drafts or reviews correspondence to the City Commission for approval of event permits and license agreements, and other event-related issues.
- Identifies sponsors for special events, assists in writing proposals and reviews sponsorship agreements.
- Knowledge of the methods and techniques for community events planning and execution.
- Knowledge of community diversity and the ability to work cooperatively with community-based organizations and the general public including groups of all ages and socio-economic backgrounds.
- Knowledge of event planning strategies and the time, fiduciary and resources necessary for event planning.
- Knowledge of the principles and practices of community and volunteer organizations.
- Knowledge of workload management and techniques.
- Knowledge of Business English, grammar, punctuation and spelling.
- Skill in budget preparation and management.
- Skill in developing and organizing volunteer organizations.
- Skill in prioritizing and managing multiple tasks and projects simultaneously.
- Skill in assigning, delegating, reviewing and evaluating work.
- Skill in fundraising.
- Skill in managing the media.
- Ability to communicate effectively both orally and in writing.
- Ability to work flexible hours including evenings and weekends.
- Ability to establish and maintain cooperative working relationships with the general public, promoters, sponsors, City staff and other community groups.
MINIMUM QUALIFICATIONS: Bachelor’s Degree from an accredited college or university with a major in Business Administration, Marketing, Communications or a related filed and five (5) years of experience in the field of event management, including one (1) year of supervisory experience, or any equivalent combination of training and experience. A valid Florida driver’s license is required.
Last revision: December 2006