Parks Public Information Officer
ESSENTIAL FUNCTIONS: (Essential functions, as defined under the Americans with Disabilities Act, may include the following tasks, knowledge, skills and other characteristics. This list is ILLUSTRATIVE ONLY and is not a comprehensive listing of all functions and tasks performed by incumbents of this class.)DUTIES AND RESPONSIBILITIES: (which are not in any hierarchical order)
- Disseminates information to the community regarding the status of the park’s projects construction.
- Acts as the liaison to the community for the purpose of reporting to community members about the parks construction and concomitantly reporting resident comments and concerns back to City officials and staff pertaining to the parks construction status.
- Attends all regular and specially scheduled neighborhood associations, community, and civic meetings within the community, to both disseminate and collect information.
- Attends the City Commission meetings and City staff meetings pertaining to parks construction and programming.
- Prepares and disseminates press releases and information to regional news media individuals and outlets for the purpose of keeping the public informed as to the status of projects and availability of programming.
- Conducts press conferences on a monthly basis or as required with members of the local regional media.
- Prepares and disseminates information for updates to Channel 79 and the City of West Palm Beach website, regarding parks construction status and Recreation Department programs, such as special events, camps and all other social programs.
- Prepares a newsletter to be distributed among all City’s residents.
- Meets on a weekly basis with the Mayor and City Administrator to keep them informed about current projects and events, to provide a schedule of coming events related to parks and recreation and to provide a summary of the work done and/or in progress.
- Knowledge of the principles, procedures and techniques of communication media and operation of media equipment.
- Knowledge of accepted concepts and practices of marketing and public relations, principles, procedures and techniques.
- Skills in word processing and desktop publishing.
- Skill in responding with tact, composure and courtesy when dealing with individuals who may be experiencing significant stress.
- Ability to communicate, both orally and in writing.
- Ability to prepare, evaluate, and approve material for media releases and for individual presentation.
- Ability to operate a personal computer and related software.
- Ability to write and speak effectively in public
- Ability to express ideas clearly when providing oral and written reports and recommendations on administrative, financial, and technical issues.
- Ability to establish and maintain effective working relationships with elected officials, media representatives, diverse community groups, professional organizations, other employees and the public.
MINIMUM QUALIFICATIONS: Bachelor’s degree in Business Administration, Public Relations, Communications, Marketing, Journalism, or related field, and a minimum of four (4) years of progressively responsible experience in public relations, marketing, or journalism, with emphasis in writing and use of diverse media required, or any equivalent combination of training and experience. A valid Florida driver’s license is required.
Last revision: October 2001