Public Information Officer
ESSENTIAL FUNCTIONS: (Essential functions, as defined under the Americans with Disabilities Act, may include the following tasks, knowledge skills, and other characteristics. This list is ILLUSTRATIVE ONLY, and is not a comprehensive listing of all functions and tasks performed by incumbents of this class.)DUTIES AND RESPONSIBILITIES: (Which are not in any hierarchical order)
- Serves as Public Information Officer and first point of contact for media.
- Maintains contact with media, coordinates interviews and press conferences with City officials, produces news releases, answers day to day inquiries from local, national and international media and the general public regarding City business.
- Supervises and participates in researching and disseminating news releases and other informational materials to the media.
- Develops comprehensive public information and communications programs to increase community awareness of City services and programs.
- Publicizes and promotes varied City programs using a variety of media such as news releases, newsletters, and brochures, speech writing, consumer publications, radio and television presentations, news conferences and slide shows.
- Works with City Administrator and Department Directors to advise and coordinate public relations and marketing efforts for major announcements or special events.
- Represents the City as spokesperson to the news media and the public, including representing the City at public meetings, news briefings or other public events.
- Maintains and preserves photographic archives.
- Knowledge of journalism and communications, including Internet, print, radio and television broadcasting policies and procedures.
- Knowledge of City and City’s demographics and resources.
- Ability to effectively promote the City through written materials and on camera interviews.
- Strong computer skills including proficiency in graphic design, publishing, and drawing programs.
- Ability to conduct research and communicate with public and City employees.
- Ability to coordinate a variety of activities simultaneously.
- Ability to work overtime and attend after hour events.
- Ability to communicate effectively both orally and in writing.
- Ability to assemble and write a variety of news releases, pamphlets, newsletters and other publicity materials.
- Ability to establish and maintain effective working relationships with those contacted in the course of work.
MINIMUM QUALIFICATIONS: Bachelor’s degree from an accredited college or university with a major in Journalism, Public Relations, English, Communications, Marketing, Advertising, Business or Public Administration or related field, and five (5) years of experience in public relations/public information, communications, advertising, marketing, news writing or reporting, or any equivalent combination of experience required. A valid Florida driver’s license is required.
Last revision date: October 2001