City Launches Tourism Lifestyle Campaign

Published on March 06, 2025

March 6, 2025

FOR IMMEDIATE RELEASE:

Contact: Larry Ganns, Interim Director of Communications
City of West Palm Beach – Mayor’s Office
lganns@wpb.org

(561) 822-1411 (TTY: 800-955-8771)

City of West Palm Beach Launches Tourism Lifestyle Campaign

"There's MORE to West Palm Beach" Alongside New Tourism Microsite

WEST PALM BEACH, FL (Thursday, March 6, 2025) – The City of West Palm Beach is proud to unveil its latest lifestyle and tourism campaign, 'There's MORE to West Palm Beach,' along with an engaging tourism microsite www.VisitWPB.org designed to highlight the city's diverse attractions, unique culture, and vibrant lifestyle.

"The 'There's MORE to West Palm Beach' campaign redefines and amplifies the city's identity as a premier destination hub, increases awareness, and differentiates West Palm Beach from other cities in Florida," says Portia Holt, Chief Marketing Officer charged with tourism marketing and the city's brand identity.

The initiative follows an outstanding achievement. In January, Tripadvisor recognized West Palm Beach with the prestigious 2025 Tripadvisor Traveler's Choice® Best of the Best Award for Destinations, ranking it as the #1 Trending Destination in the United States.

"This award is a testament that there is more to see and more to do in West Palm Beach," said Mayor Keith James. "Our city offers exceptional experiences to every visitor, and this recognition underscores the unique charm and vibrant spirit that make our city a top destination for travelers from around the world."

"As the largest in the collection of diverse cities found throughout The Palm Beaches, West Palm Beach offers an array of experiences for all types of travelers," said Discover the Palm Beaches President and CEO Milton Segarra. "From its vibrant arts and culture scene to its diverse dining and shopping options, West Palm Beach truly has something for everyone. The City of West Palm Beach's new campaign and microsite will help showcase its unique charm and endless possibilities. We invite visitors worldwide to discover how there is truly 'more' to West Palm Beach and create unforgettable memories here."

According to DTPB's data, 9.9 million visitors explored The Palm Beaches from January to December, a 4.6% increase over 2023. This milestone represents the fourth consecutive year of growth in visitation since the pandemic's impact on travel and coincides with the announcement of Florida's statewide record-breaking visitation in 2024. 

The campaign encourages the exploration of the city's diverse arts and culture scene, dining, shopping, entertainment districts, historical landmarks, natural attractions, and year-round programming – much of which is provided free to the public - through a vibrant digital and print advertising campaign leading to its new Tourism microsite www.VisitWPB.org.

A City of Culture, Commerce, and Community

About Discover the Palm Beaches

Discover The Palm Beaches is a tourism marketing organization that collects 39 cities and towns known as The Palm Beaches in Southeast Florida, stretching from Boca Raton to Jupiter. Tasked with growing visitation and the local tourism economy, the organization works year-round to bring travelers to Palm Beach County. The Palm Beaches have a rich history as America's First Resort Destination®, where genuine hospitality is a way of life among a vibrant and welcoming blend of people, cultures, and coastal towns. Tourism is among the county's major industries, generating an annual economic impact of approximately $10 billion and supporting approximately 90,000 local jobs. For more information about The Palm Beaches, visit www.ThePalmBeaches.com or follow-on social media on Instagram, Facebook, TikTok, YouTube, X, Threads, Pinterest and LinkedIn.

About The City of West Palm Beach

The City of West Palm Beach is a vibrant and dynamic City on Florida's Atlantic coast. With a rich history, thriving arts and cultural scene, and a commitment to sustainability, the City of West Palm Beach is a great place to live, work, and play. As one of the three largest cities making up the South Florida region and the central City of Palm Beach County, West Palm Beach is a vibrant, growing waterfront City that seamlessly blends the business advantages available in the area with a more refined and relaxed environment for living and working, making it an exceptional destination for both residents and professionals alike. To learn more about the City of West Palm Beach, visit our official website or follow us on our social media: Facebook, Instagram, X (formerly known as Twitter), and LinkedIn.

To contact the City of West Palm Beach, please dial (561) 822-1200 (TTY800 955-8771). For information about the City of West Palm Beach, please visit: https://www.wpb.org/home